Sunday, January 31, 2021

Cadbury Bros

Cadbury Bros, an advertiser on the 1893 New Zealand Second Sideface Issue
This Space is Reserved for Cadbury Bros.
Early British Cadbury History
Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. His brother Benjamin joined in 1847 and the firm became Cadbury Brothers; later John Cadbury’s sons Richard and George took over the business in 1861. The firm’s first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain using a cocoa press developed in the Netherlands that removed some of the unpalatable cocoa butter from the cocoa bean. The firm began exporting its products in the 1850s. In the 1880s the firm began to produce chocolate confectioneries. It was not until 1905 that they offered Dairy Milk chocolate, whose recipe called for a higher proportion of milk within the recipe compared to rival products. [WikiCadbury]
Early New Zealand Events
Cadbury’s cocoa was being imported into New Zealand by 1879 [NelsonEvMail1879Jul23P3].
Their marketing campaign went into full swing  in 1885 with newspaper adverts bearing such slogans as the “Staying Power” of Cadbury’s cocoa essence [DailyTelegraph1885May09P3], “A True Test” [Colonist1885May11P3], “How to Enjoy Cold Weather” [DailyTelegraph1885Jun15P2], “Household friend [SouthlandTim1885Jul07P3].
Still more impressive was the 1885 news that “There was a very heavy mail today, thanks to the manner in which Cadbury’s cocoa was advertised, nearly every resident of Napier receiving a sample packet.” [DailyTelegraph1995Jun22P2]. Hokitika was similarly blessed. Apparently these were dispatched from their Melbourne branch, and “contained two neat little packages of cocoa essence, and a pamphlet giving a description of the factory and its surroundings at Boudnoille, England.” [WestCoastTim1995Jun29P2].
The medical angle was also played up in newspaper advertisements, such as “doctors … order instead “Cadbury’s Cocoa Essence.” [Colonist1885Jul27P3]; and “A word to the medical profession … Cocoa Essence is more closely allied to milk that any other animal or vegetable substance” [NewZealandTim1887Jul06P6].
In 1888, Cadbury’s was defending its market share against “Dutch cocoas” that had “alkali and other agents added to give apparent strength by darkening the liquid”; versus the purity of Cadbury’s cocoa [Colonist1888Apr30P3]. Emphasising the purity of Cadbury’s cocoa would be a consistent theme in the coming years [NewZealandTim1888May23P7] [Colonist1890Feb27P3] [Colonist1882Aug17P4].
After establishing branches in Melbourne, Sydney and Brisbane, Cadbury Bros launched an establishment in Wellington in June 1890, headed by Francis Meadowcroft. Passenger lists only report a single Meadowcroft (including the presumably-truncated Meadowcrop) immigration by that date, on the Hauroto arriving at Wellington from Sydney. If this is indeed the Cadbury Bros representative, then he worked and lived to a ripe old age since in the passenger he is recorded as being 39 years of age.
A few months later, once the wholesale business had matured, Meadowcroft “entrusted to Mr D. Wighton, of Lambton quay, the local display of their goods for the edification and temptation of the public at large. Mr Wighton’s display is now artistically set out with a very fine show of chocolate confectionary which includes all the various forms of that commodity.” [NewZealandTim1890Oct03P2]
The marketing campaigned include other avenues such as the award of prizes [NewZealandTim1891Jul16P2] [NewZealandTim1891Jul27P2] and educational kits for school children [NewZealandTim1892Jun30P4]. As well, the newspaper advertising continued unabated:
Page 2, Advertisements, col 6, Colonist, vol XXXV, issue 7346, 13 June 1892
Other advertisements include: “Summer Weather” [NewZealandTim1888Jan18P2], “Absolutely pure, therefore best. No chemicals used” [NewZealandMail1893Aug18P42], “only absolutely pure cocoa … a perfect food” [OtagoDailyTim1892Dec24P4], “To athletes, cyclists … flesh-forming qualities” [LytteltonTim1892Feb16P3], “food for invalids” [OtagoDailyTim1893Oct04P4], “absolutely pure and refined beverage” [LytteltonTim1892Mar17P3], “Cadbury ... is a guarantee of purity” [SouthCanterburyTim1892Mar30P1].
In none of these New Zeland newspaper advertisements is there any artistic or graphic element: the advertisements are words in various fonts, and usually typeset.
The Cyclopedia of New Zealand, Volume 1, Wellington Provincial District, published in 1897, is an excellent, near-contemporaneous source of information for the stamp advertisers and reports “Cadbury Brothers, Cocoa and Chocolate Manufacturers. Wellington branch, Farish Street. Mr. Francis Meadowcroft is the Manager for New Zealand. This well-known British firm, who have long done a large trade in the Colony, established a branch in Wellington in 1890. This serves as the central depĂ´t from which the popular manufactures of the firm are distributed.” [Cyc1897]
The Stamp Advertisements
Unique among the stamp advertisers, and somewhat mysteriously, Cadbury Bros bought positions in the New Zealand 1893 Advertisement but did not provide designs.
It seems like Cadbury Bros paid for the space and planned to deliver designs yet failed; and so Truebridge, Miller & Reich inserted a placeholder. Since the placeholder survived through both the first and second settings, the problem seems to have been drawn-out. We can only speculate as to its cause:
·         Meadowcroft required authorization, copy or designs from higher-ups in Britain and/or Australia, but they were dilatory in responding. The dates make this feasible: e.g. an agreement could have been struck in New Zealand at or shortly after July 1892, then the designs would not be needed until some lead time (a month or two?) before the first issue in February 1893, so Meadowcroft could have reserved the spaces with the reasonable expectation that his central office would provide timely guidance, that ultimately was not received. Mail to Britain in the 1890s took 33 days on average [TearaMail] (and telegraphy to Britain was available from 1876 [TearaTele]).
·         Meadowcroft’s source of funds – such as profits from sales – somehow did not eventuate and he could not fund the copy or design work.
·         Meadowcroft was not satisfied by the copy or designs he received, and there was insufficient time to iterate and reach satisafactory quality.
·         Meadowcroft was travelling and was not available to authorize the copy or designs in time.
·         An intriguing theory is that the Cadbury’s design was not ready until after the Fry’s cocoa design (“Fry’s Pure Concentrated Cocoa”) and was excessively similar: for instance it is easy to imagine Cadbury Bros choosing “Cadbury’s cocoa / Absolutely Pure”. In this speculative universe, either Truebridge, Miller and Reich (or Fry’s) refused the Cadbury Bros design, then Meadowbank refused to budge.
Possibly more information is available from the Cadbury archives, although the archive summary is unpromising.
Meadowcroft
Useful tidbits of Meadowbank’s life can be gleaned by searching past newspapers. Meadowbank would be elected to the Wellington City Council in 1923, and at times was President of the Kelburn Bowling Club and of the New Zealand Bowling Association. A Justice of the Peace, a member of the Masons and of the SPCA, husband and father, he was a stalwart of the community.
His business reputation was “for probity and straight dealing in all business and personal matters.” [EveningPost1933Jun05P11]
Meadowbank provides a compelling description of his experience at the outbreak of the First World War that surprises even to the end [Dominion1914Nov11P7].
A Troubled World: Mr Frank Meadowcroft's Experience
Mr. Frank Meadowcroft, general manager for Cadbury Bros, in New Zealand, returned from a visit to England and the Continent by the Moeraki yesterday, having made the journey from London to Sydney in the Orsova, of the Orient Line. Mr. Meadowcroft. was fortunate enough to just miss being caught in Germany at the time war was declared. About mid-July he, with Mrs. Meadowcroft and the two Misses Meadowcroft, were touring Norway, and left Balholm only the day before the Kaiser arrived there. Indeed they saw the German cruiser which came ahead of His Imperial Highness as they steamed away from the Norwegian coast. It was from Balholm that the Kaiser was recalled to Germany. Mr. Meadowcroft had made plans to return to England and then make a tour of the Rhine Valley, but as there was a general uneasiness about the situation on the Continent when he reached England, that programme was abandoned. It was just as well, as one of the gentlemen, a Dr. Sligh, of Sydney, who did not think anything serious would happen, is said to be working on the railways in Germany as a prisoner of war.
Mr. Meadowcroft said that the Kaiser was very fond of Norway, and generally paid it a visit every summer. He was not at all popular in that country, and all Germans were cordially detested in Norway, though the cities were riddled with them. Instead of going on the Continent the party went to Scotland and were in Oban when the news that war had been declared reached them. Business was temporarily paralysed in the cities. Every motor-car in Glasgow and Manchester and other centres was noted for registration in case they were wanted for military purposes, motor wagons were commandeered, as were thousands of horses. It was a common sight to see rows of vehicles, standing horseless by the side of the road or street, with the drivers unable to cope with the problem of getting them home again. After the first week things began to settle down again, and business was resumed wherever it was possible. Still London, was a dreary city when we left —Oxford Street, one would not know it. All the big lights in the streets have been put- out, and those which are left to dimly illuminate this ordinarily brilliantly-lit thoroughfare are painted round the top half of the lamp, so that the light rays do not extend skyward, and consequently do not afford any guide to belligerent air-craft. The hotels, which used to close at 12.30 a.m., are now shut at 11 p.m., and the all-night clubs have been entirely suppressed by the authorities. Electrio sky-signs had also been prohibited.
Mr. and. Mrs. Meadowcroft were fortunate in being present at a big service of intercession held in St. Paul's Cathedral, and presided over by the Bishop of London, and found it difficult to find words with which to express the dignity and solemnity of the great occasion. Mr. Meadowcroft is of the opinion that the war is going to be a big factor in changing the ideas of life of a large section of the community at Home. It has already had an amazing influence by bringing the people of all classes together. Nowhere had that been more evident than in the churches, which were coming into their own again.
On the way out the Orsova was searched at Dover, examined by a French warship off Ushant, and the ship was policed by a cruiser in the Mediterranean. At Port Said they saw the Indian troops en route for the front. There were about 38 troop-ships altogether. It was said that they were disembarked at Port Said, taken overland to Cairo, and there marched through the streets in order to impress the Egyptian people, about whom there was some uneasiness felt owing to Germany's intrigue with Turkey. All along the banks of the Suez Canal were encampments of the British Camel Corps. It was a pretty and significant sight to see the rows of tents standing out from the desert against the ruby glow of the setting sun, and to realise the vastness of our responsibilities there as well as in Europe and all other parts of the world. From, Aden the Orsova diverted from the usual course. Instead, of making for Colombo direct, she steamed up to the coast of India, and hugging the land arrived at Colombo, on the morning of Saturday, October 17. It was well they did so, as they subsequently learned that between October 15 and 19 the German cruiser Emden had sunk half a dozen British vessels, all in a radius off the south of India. A Blue Funnel liner which left Colombo six hours after the Orsova became a victim of the Emden's vigilance. It was-evident that the cruiser was being kept posted with the movements of all vessels from Colombo, and shortly before the Orsova arrived the manager of the great Galbe Face Hotel was arrested on a charge of supplying an enemy cruiser with information by means of a Morse lamp, worked from the roof of the hotel.”
Meadowbank died in 1933 (perhaps aged approximately 39 + 1933-1890 = 82). His obituary reads:

Saturday, January 23, 2021

Macbean Stewart

Dr. Macbean Stewart, an advertiser on the 1893 New Zealand Second Sideface Issue
Macbean Stewart’s New Cure for Asthma, Diphtheria Croup
“Francis McBean Stewart.” [Fulton22, p177]

Francis Macbean (or MacBean or, in earlier times, McBean) Stewart is one of the most interesting and well-documented advertisers. From his advertising on stamps and in newspapers, he seems to be merely a shyster selling quack medicines to the gullible, but we shall see that in reality he lived a very different life. And it was a rich one: ship’s doctor in frozen weather, chairman of a lead gold mining company, surgeon performing an ear re-attachment procedure, enforcer of truancy laws, judge of bagpipe music, patient champion, and clinician in a bubonic plague case.
The Bad?
Acknowledgement: the National Library of New Zealand
The advertisement above claims that Stewart’s New Cure is for the cure of asthma, consumption, croup, hay fever and all allied diseases of the lungs and throat (and typhoid) which is a very bold claim, since modern medicine would deploy very different treatments for each of these:
  • Asthma arises from the body’s own immune response to allergens such as animal dander, mold and smoke, and nowadays are treated with beta agonists (short term) or corticosteroids
  • Consumption (tuberculosis) is a bacterium and is prevented by vaccination else treated by a drugs such as a cocktail of isoniazid, rifampin and pyrazinamide
  • Hay fever is also an allergic conditions, typically triggered by pollen, and relieved by antihistamines
  • Diphtheria is caused by toxins from the diphtheria bacillus, and prevented via immunization else treated with a diphtheria antitoxin and then antibiotics. In the nineteenth century, if diphtheria led to inflammation of the larynx and thence a hacking cough then the disease was called croup; nowadays diphtheria is defeated and croup symptoms more normally arise from viral infections.
  • Typhoid is a bacterial infection from contaminated water, now practically eliminated by advanced sanitation, but treated with antibiotics otherwise.
In another advertisement we learn that his New Cure is “prepared from the forest and mountain plants of New Zealand.” The purpose of the initial Maori (“This is good news for all of you”) is unclear: perhaps to attract all New Zealanders as customers or perhaps to hint that the New Cure is developed with native medical lore.
Copyright Fairfax Media, protected by a Creative Commons New Zealand BY-NC-SA licence.
Macbean Stewart’s other advertisements regularly included various testimonials by members of the public such as [GreyRiver1891Nov27p4]:
  • “Its effect on my boy was marvelous and relieved our anxiety at one.”
  • “The effect upon my son was very marked and decided”
  • “I have suffered from very severe asthma for six years, and tried every known remedy; but nothing gives me such relief as the New Asthma Cure. My daughter-in-law found me in the garden a few days ago gasping for break, and unable to move without the aid of two sticks. She hurried away, got a tin of the powder. After inhaling the fumes for a few minutes I was able to walk four miles for with comfort. If I spoke for a month I could not give you a stronger proof of the good it does me.”
Otley reports that “The first chemist in Ashburton was J.M. Cambridge. When the third owner of the business took over he discovered a tin of ‘MacBean Stewart’s New Cure’ among the stock”. The image is reproduced below. Otley observes the Asthma Cure on the back of the tame moa and the false claim of “Trade Mark Registered”. [Otley2000]
As we shall see, Dr. Macbean Stewart was for the most part an upstanding member of the community, so it is an intriguing thought experiment to imagine that the tin’s contents might still be available and the contents’ DNA could be analyzed to determine which “forest and mountain plants of New Zealand” were used in the New Cure, and what medicinal value can be ascertained by modern science. Certainly the New Cure could have some helpful activity since an infusion from the leaves of the kumarahou (a woody plant), manuka or kanuka was a traditional Maori remedy for coughs, asthma and bronchitis [AsthmaTradMaoriHeal][AsthmaTradMaoriHealPdf]. Such an experiment could equally easily find no active ingredient, since we understand Dr. Macbean as a lame city-bound fifty year-old rather than a botanist out in the field, and worked as a surgeon rather than a scientist trialing different preparations on different patients. Instead the explanation seems to be more self-centred: in the minutes from his appearance before the executive of the Canterbury Medical Association, Macbean Stewart claims his motivation was “that his paralysis of the leg was progressing and would probably result in incapacity, with his wife and family lacking any security.” Although we can be sympathetic, this was “a gross ethical trespass”. [Bennett77] It is an interesting question to what extent that Macbean was involved in practice: did he acquire the ingredients, have them dried, ground, packaged, and distributed then advertise them (in newspapers and on the rear of stamps), or whether he just sold his name and credentials to someone already in the business.  
The “New Cure” was first marketed in 1889. The two royal colleges in Edinburgh each wrote to Stewart in 1890 “demanding an explanation, and that if it was not forthcoming then further action would be taken.” The chapter seemed closed when Dr. Stewart replied to each with an assurance that the asthma cure would no longer carry his name [Bennett77] yet his New Cure advertisements did not disappear until at least 1896! [SouthCanterburyTim1896Jan14P1]
We see that Stewart spruiked two more products: Asthma Tobacco and Grindilla Robusta Cigarettees.  Nowadays recommending cigarettes or tobacco to relieve asthma seems like a shockingly bad idea, but it was not always so. From 1802 cigarettes made from the stalks and roots of the thorn-apple, Datura stramonium, were the recommended treatment because of its effectiveness and the lack of a better alternative. This continued until the early twentieth century when cigarettes were replaced by other preparations whose active ingredients, at least initially, were also obtained from Stramonium, such as atropine [NCBI].
Copyright Allied Media, protected by a Creative Commons New Zealand BY-NC-SA licence.
Testimonials remained a mainstay of his advertising [Press1894Jan13P9].
Setting aside the cigarette delivery mechanism, the native Californian shrub Grindelia Robusta or gumweed has traditional and anecdotal support and was commonly used until 1960; even today it is it is still sometimes used to treat certain conditions including congestion and bronchial issues. In traditional medicine, the herb was usually used orally in the form of a tea, tincture or liquid extract and used to treat bronchitis. Western medicine recognized its medicinal potential in the mid-nineteenth century and it was listed as a herb in the U.S Pharmacopoeia in 1882. At that time Grindelia Robusta was deployed to treat catarrh bronchitis, whooping cough, asthma, the common cold and as a natural expectorant [WikiGrindelia][HealthFocGrindelia].
There is also a whiff of self-service in that Macbean Stewart stepped well outside the domain of his medical expertise to put his name (and presumably his management skills too, to be sure) on various entrepreneurial ventures, doubtlessly in exchange for some form of remuneration. The good doctor was:
  • A provisional director of the Ashburton Gas, Coal and Coke Company Ltd [AshburtonHer1878Jul22P3]
  • The chairman of directors of the Shamrock Lead Gold Mining Company Ltd [LytteltonTi1894Jan2P59]
  • A provisional director for the Bell Hill Gold Mining and Sluicing Company Ltd
For the Bell Hill Sluicing Company, Macbean Stewart made some in-person tests: “Early in 1893 Mr. F. Macbean Stewart and friends visited the claim, and had a number of dishes washed, all of which contained payable gold. They were satisfied with the thoroughly genuine character of the claim, and left feeling astonished that no determined and methodical effort was being made to develop such a splendid property. … Bell Hill might, perhaps, be best described as a huge gravel pit, the sides of which rise as high as thirty to ninety feet, composed of red wash, gold running all -through, the bottom layers being especially rich, giving as much as one pennyweight to the dish. Various parties from Christchurch have prospected this claim, and every dish, (no matter from what part of the claim taken) has contained gold. This is an experience, we might point out, which has hardly a parallel in New Zealand, and promises well for good and rich dividends.” [LyttletonTim1894Apr14P3]
The Peregrinations
F. Macbean Stewart (1838-1906) had a peripatetic life. Born in Dundee, Scotland, he went to live with his uncle, the Rev Francis McBean, on the shores of Loch Ness. In 1855 he went to Edinburgh to study medicine and enrolled at the Royal College of Surgeons. [Fulton22, p179]
Partway through, perhaps a desire to put his training into practice or perhaps for sheer wanderlust, Macbean Stewart joined as ship’s surgeon the steamer Narwhal which, from 1859, undertook annual whaling/sealing expeditions to the inclement high northern latitudes [FDCA]. Macbean Stewart continued his studies in between voyages. He joined the steamer for a final time in 1863. This would prove an unhappy decision, because he experienced great cold and was severely affected by frostbite leaving him permanently lame in both feet. To the modern eye, whaling and sealing were tragic businesses. The Narwhal harvested about 10,000 seals per trip, sometimes with little effort: "Should the ice, by reason of wind or tide, be packed together so as to close the waterholes, by which seals could escape, the animals may be captured with little trouble, and when such a chance offers they are clubbed in their hundreds." [Fulton22, p179]
S.S. Narwhal (center ship), Dundee Screw Whalers,  16 March 1861, The Illustrated London News.
Licensed from Bridgeman Images

He received his LRCP and LRCS diplomas in 1864, after studying under teachers who ran the gamut of medical practice: from Simpson, the first physician to demonstrate the anaesthetic properties of chloroform on humans and helped to popularise its use in medicine, to Warburton Begbie (and Simpson also!) who happily advocated bleeding. [Fulton22, p179-180]
Macbean Stewart’s first graduate job was as a medical officer of Dundee Hospital, then he practiced  in Inverness and assumed a broad range of roles: Medical Officer of Health, Inspector of Shipping (presumably to determine contagion on incoming vessels), surgeon of the Inverness Dispensary, and assistant surgeon to the Inverness-shire Highland Light Infantry Militia and Second Battalion Cameron Highlanders. After four years he left Inverness and was appointed surgeon on the S.S. Carpentaria, a mail boat running between Glasgow and New York. This role he fulfilled for two years. [Fulton22, p180]
Hearing glowing stories of the prosperity of New Zealand, he shipped aboard as surgeon of the 1085 ton ship City of Dunedin under Captain Daniel Ross [Fulton22, p179-180]. The ship was built specifically to carry passengers from the Clyde to Dunedin. Passenger accommodation was in the ’tween decks, where the space was divided into three by bulkheads: single women in the after compartment, married amidships, and single men in the forward compartment. About 130 passengers sailed from Greenock September 27th 1873 and arrived three months and two days later at Port Chalmers on December 29th 1873. [OurStuffCoD]
In 1874 when Macbean Stewart arrived in the town of Milton, south of Dunedin in the floodplains of the Tokomairiro River, one doctor had left, one was in indifferent health and the third doctor, Fergusson, wished to transfer to Dunedin. Furthermore the Tokomairiro district looked good to Macbean Stewart: the roads were fairly decent and good rider, even if lame, could comparatively easily cover the work. He made overtures to Fergusson and soon came to an agreement for Macbean Stewart to take over the Milton practice. [Fulton22, p179]
It certainly was no picnic: over his two-and-a-half years in Tokomairiro, Macbean Stewart had many dangerous trips visiting patients in the outlying districts, fording rivers in flood and finding his way over hill and plain at all hours on horseback. [Fulton22, p180]
While in Tokomairiro, Macbean Stewart married Annie Stevens, daughter of an architect, in 1875. [BruceHer1875Mar23P5] Apparently by then a further doctor had transferred to the district, Peter Stewart, which led to one amusing anecdote:
Acknowledgement: the National Library of New Zealand
The next year, in 1876, the Stewarts’ first daughter died and, within a few months, the family transferred to Ashburton and the family gained its first son.
It was not until Stewart’s mid-fourties that they finally settled, at a big house at 245 Armagh St, Christchurch in 1881, and there the family would largely stay until a downsizing shortly before his death in 1906 aged 68.
Details:
Copyright Fairfax Media, protected by a Creative Commons New Zealand BY-NC-SA licence.

“Photo of Dr. F. MacBean Stewart”, The Cyclopedia of New Zealand [Canterbury Provincial District], Cyclopedia Company Limited, 1903, p115 [CycNZCant03]
Community Involvement
Macbean Stewart was never just a doctor; rather he was a member of the community and prepared to develop community activities where he saw the need. Perhaps because of his lameness, we find that his usual role is that of organizer, chair or judge.
For instance during his Ashburton stint he became chair of the Ashburton school committee, and took an active role: enforcing anti-truancy law [AshburtonHer1878May23P3], searching for a new headmaster [OtagoDaTim1878Jun28P1], and as a willing substitute to proctor an examination [AshburtonHer1878Dec17P2].
However during his tenure the district schools received a mixed and sometimes scathing review by the School Inspectors (“With but very few exceptions, the scholars presented in Standards VI, V, IV and III have passed a very unsatisfactory examination. The papers throughout were grossly careless and inaccurate, showing a very slight acquaintance with the subjects taught.”). Stewart’s role was to receive the report and remit it to the headmaster and staff. The headmaster prepared a written response pointing to a gross turnover of staff (“Six teachers have left us during the year, and their positions have … been invariably filled with teachers of the first year. Some of these were beginners …”). [AshburtonGuard1880Dec11P2] We can speculate that the teachers were lured away by other opportunities in the new country such as gold mining on the West Coast or at the Martha vein, discovered in Waihi in 1878.
Macbean Stewart was also one of the founders of Caledonian societies in each Ashburton and Christchurch; and Vice-President of Ashburton. The purpose of the Canterbury Caledonian society, according to Stewart was: [LyttletonTim1883May01P6]
  • to keep up their Scottish memories and customs, including Camanachd (a game akin to field hockey)
  • to develop night schools, with library, reference books and even books for lending
  • to welcome and assist Scots newly reaching New Zealand
  • to present medals for bravery performed in New Zealand
Macbean Stewart chaired the formation meeting of the Ashburton Caledonian Society [AshburtonHer1879Mar24P2] and became its Vice president [Press1881Mar25P3]
He chaired a planning meeting of the first Caledonian Sports gathering ever in Christchurch in Dec 1881. The gathering, held in early January, was most successful, and Macbean Stewart contributed on the day as judge of the Highland dances, music and dress, tossing the caber (the winner dispatched it 12 yards), throwing the hammer (91 ft 8”),  putting the stone (36 ft 5”) and wrestling. One of Stewart’s sons was awarded the Best Dressed Highlander. [Star1881Dec30P5] [Press1882Jan02P1] [Press1882Jan03P3]
The event a year later was a similar success. Macbean Stewart was vice president of the society and again acted as judge. [LytteltonTim1882Dec18P5] Macbean Stewart even volunteered his service as judge to the North Canterbury Caledonian Society’s competition day in Amberley in March 1889 (the event was combined with the St Patrick’s Day celebrations). [LytteltonTim1889Mar19P3]
Macbean Stewart was a Brother of the United Ancient Order of Druids, a private fraternal society with origins at the Kings Arm tavern on Oxford St in London in the eighteenth century. Its goals were fraternal in nature and the UAOD arm of the Order took membership fees and used them for the welfare of sick members and their funeral costs. In this article Stewart is described as addressing “the members as to the Lodge Surgeon’s duties and expectations.” [LytteltonTim1888Jul10P4] Such societies played an important role at the time but their membership would slide after government-administered social security was introduced in the twentieth century [DruidicDawnNode2459] [WikiAOOD].
When leaving Ashburton¸ Macbean Stewart was fondly farewelled. There was a banquet of some sixty friends with haggis (“and more civilized viands”), toasts, and bagpipes. [LytteltonTim1881Jun09P5]
In Christchurch, Macbean Stewart was voted in as Councillor and held that position for a time. [LytteltonTim1894Sep14P7]
Progressive Outlook
Macbean Stewart was a supporter of a woman’s right to vote: “Dr Macbean Stewart said that his warm sympathy had been with this cause [Women’s Franchise] for many years, and he looked upon the present meeting as one of the most important that had ever been held in that hall. He hopes that it would be the beginning of a great power and force, which would spread end to end of New Zealand … A half-drunken swagger, who could neither read nor write, had the privilege of recoding his vote; yet an educated, intelligent woman had no such power. Was this not an injustice?”
Now his endorsement does not entirely accord with modern political thinking in that he presumes that women would vote as a bloc: “He [Stewart] did not altogether believe in the one man one vote principle. The late strike, which had inflicted so much injury upon New Zealand, was the result of one man one vote, but if women had had a vote, the strike would never have occurred” and “Look at the terrible evils resulting from the sale of drink. If women obtained the franchise, they would soon put an end to the traffic.” [Star189106P4]
Macbean Stewart was also a supporter of Maori rights, albeit within a western framework: “Your Excellency [i.e. the new Governor of New Zealand, the Honorable Arthur Gordon, GCMG] is aware that the relationship between the two races inhabiting these islands has not been and is not in a satisfactory state. That the natives are brave an intelligent is without doubt, and they are extremely jealous of their rights and independence; and justly so we think. That their rights have been fully considered is open to question. A descendant of a proud and warlike race, your Excellency [of Scots ancestry] will naturally be more able to understand the feelings of the Maoris, and by your counsel and advice the difficulties that prevent a thorough and cordial understanding between the two races will, we hope, be swept away and instead of a legacy to our successors of bitter hatred and deadly feud, a feeling of friendship, amity and a co-relation of interests shall join the two people as one, obeying the same laws and respecting the constituted authorities of the land. Such a result we think worthy of the ambition of the highest intellect. That your Excellency may be spared to accomplish such an object is the earnest desire of the Ashburton Caledonian Society”. [AshburtonGuard1881Mar24P2]
In his previous colonial appointments, Arthur Gordon had consistently promoted public welfare and the humanitarian concern for the oppressed yet as Governor of New Zealand his powers were weak. Meanwhile the Hall government of the day was hell-bent on undermining the Parihaka settlement in Taranaki and, within eight months of Stewart’s speech, while Governor Gordon was out of the picture visiting Fiji, the Native Minister John Bryce led 1600 constables and troops to Parihaka where they destroyed much of the village, detained the movement’s leaders without trial, dispersed the indigenous farmers and committed barbarous acts against the womenfolk. It seems that Stewart’s sentiments were a minority opinion at the time since “most colonists [given the available information] approved of [the government’s actions]” [TeAraArthGordon] [NzHistParihaka]
But what was Macbean Stewart like as a doctor?
Let’s start with the ominous signs …
There were rumours in 1880 that John MacLauchlin, a patient of Dr. Macbean Stewart was unskillfully treated and died. MacLauchlin had an accident with an adze which severed an artery in his leg. Stewart sewed him up and the MacLauchlin was healing well until a leg cramp reopened the wound, and – despite multiple interventions by Stewart – it never really came right afterwards. Stewart recommended that the leg be amputated but the patient died before MacLauchlin and his friends could agree on that course of action. The rumours led to an inquest which resulted in the “complete exoneration” of Stewart. [AshburtonGuard1880Oct27P2]
There was even more contention in 1884-1885. As Bennet writes, a patient, Strickland, was admitted who “had a large irreducible hernia and begged for radical cure. Stewart decide to operate using a new technique ‘as described by Professor Annandale’ … claimed to be the first of its kind in New Zealand”. The procedure was performed, but complications arose because the sac of the hernia was attached to the bowel. There was hemorrhage, which Stewart sewed up. Still, the patient steadily deteriorated and died three days later with a greatly distended abdomen. Bennett provides a modern medical perspective and reports “there is little doubt that that he died of peritonitis” (inflammation of the lining of the inner wall of the abdomen arising for instance from perforation of the intestinal tract) [Bennett77]
Dr. Nedwill, a colleague of Dr. Macbean Stewart, used the failed operation to attack Stewart. First Dr. Nedwill protested to the hospital staff on procedural grounds and, when they decided to take no action, he called for a public enquiry and raised the issue with the press. A public enquiry was held, and the hospital board stated in their findings that they had faith in Dr. Stewart. Dr. Nedwill then charged Dr. Stewart with gross incompetence, asked for a royal commission and published “a highly defamatory article” in the Evening Post. He even approached the Legislative Council, though this effort was stopped by Dr. Stewart who started a libel suit. Stewart won the suit albeit was awarded just 1/- in damages. The libel suit attracted widespread attention, and indeed the Lancet in London said “The operation was warranted and properly carried out”. [Bennett77]
The following are newspaper articles that relate Dr. Nedwill’s public pressure campaign after the public enquiry, and Dr. Stewart’s aggrieved yet diplomatic response. [Star1885Feb12P4] [LytteltonTim1885Feb26P5]
Finally, McFarland, an alcoholic suffering from delirium tremens (alcohol withdrawal) in the residential care of Dr. Macbean Stewart and supervised by Stewart’s son Harold at the time, used a pea-rifle to commit suicide, and the patient’s widow brought a writ for £2000 (approximately $600,000 in today’s money). Witness testimony was taken, and the judge determined that Dr. Macbean Stewart and his family had provided a reasonable level of supervision. The widow appealed the verdict but was unsuccessful. [HastingsStd1899Jun13P2] [LytteltonTim1899Sep16P5] [TimaruHer1900May05P3] [AshburtonGuard1900May10P3]
… and Meander with his Medical Expert Witnessing …
As a lead surgeon at a prominent hospital, Dr. Macbean Stewart was an expert witness in many trials. One that sheds light on the travails of the day was a case involving bad meat, and specifically beef infected by tuberculosis. The Christchurch Meat Company employed one inspector, Mr. Charlton, who checked the beef for disease and branded passing carcasses. In parallel another meat inspector, “the witness” did the rounds of meat shops to determine if any unbranded meat was sold. In the High St outlet of the Christchurch Meat Company he found an udder (a common target of bovine tuberculosis) with signs of tuberculosis (i.e. characteristic calcareous formations). It was Dr Stewart who made the expert determination that the ominous gland in the udder was in fact due to tuberculosis, and that the meat was quite unfit for human consumption. Reginald Foster, chief of the Stock Department in Canterbury and known as “a good practical expert”, testified to the same. [Star1899Oct05P4]
… But Finish with the Good News
Dr. Macbean Stewart was in practice for several decades in New Zealand and there are many accounts of his efforts. An early one involved Dr. Stewart’s skillful re-attachment of George Thomson’s ear. In this incident, number-8 fencing wire is not the hero of the story. Thomson, riding a frisky horse, was unseated presumably while attempting to traverse a wire fence. The horse’s hoof almost severed Thomson’s ear, but Dr. Macbean Stewart’s “timely and skillful treatment promises to result in the complete restoration of the mutilated organ”:
Acknowledgement: the National Library of New Zealand.
Another anecdote illustrates Dr. Macbean Stewart’s commitment to his patients, even to the exclusion of his community involvement. Towards fundraising for a new Presbyterian church at the growing village of Waterton south of Ashburton (now little more than a cemetery), Macbean Stewart organised a small but efficient group of amateurs to travel by coach and provide a concert on Guy Fawkes night at a school in the Waterton district. The occasion was a great success with an audience of 150 and £9 raised. However Dr. Stewart did not get a chance to see the fruit of his labours since one of his community had developed a severe illness and he opted out of boarding the coach and instead attended the patient. [AshburtonHer1878Nov06P2]
Dr. Macbean Stewart was supportive of Christchurch’s nascent training school for probation nurses. “Dr. Stewart said that he regarded the ceremony [to present examination certificates] as one of great interest, because it marked the establishment of a school for training nurses, a thing very important in the interests of the public. He might say that the percentage of marks gained by the candidates was very high – higher than in most examinations. As examiner in surgery and surgical nursing, he might say that those who came under his notice in that particular branch, did very well except in regard to two subjects, and he thought that their failure in these was not duo to want of intelligence on their part so much as to the teaching; these subjects were the treatment of sponges preparatory to use, and the preparation of antiseptic dressings. He would suggest that next year a proper system and regular syllabus should be drawn np. He thought that it was essential that every probationer should undergo a certain course of training in invalid cookery.” [LytteltonTim1892Aug25P6]
Of course data is always better than anecdotes and one newspaper article implies that his success rates were as good as any (within some margin of error). Specifically, in a dispute about the treatment of a patient between Dr. Stewart’s colleagues Dr. Lomax-Smith and Dr. Murray-Aynsley, an ally of Dr. Murray-Aynsley reports that “In the table of operations I have furnished to the Board it will be seen that in 1892 Dr. Lomax-Smith did five abdominal operations, of whom four died. During the same period Dr. Macbean Stewart did twelve abdominal operations, of who two died. … In the last six months … Dr. Nedwill performed eight abdominal operations of whom one died”. Thus we have a failure rate of 12.5% (Nedwill), 16.7% (Stewart) and 80% (Lomax-Smith). Sad to report, the outcome of the dispute was favorable Dr. Lomax-Smith rather than Dr. Murray-Aynsley’s ally. [Star1896Apr23P4]
Dr. Macbean Stewart appears as a consistent advocate of patients. In 1892 he gets into trouble with regards to wards 1 and 2. First he recommends to the Hospital Board that the wards be used for nursing accommodation since they “are quite unsuitable for their present purpose” and new wards should be constructed instead. The issue of Wards 1 and 2 quickly blows up since the W.D. Wood, chair of the board has heard someone said “That it was certain death to put a patient in one of them.” and seeks to deflect blame. Dr. Stewart dodges that accusation but does not back down that, in regards to wards 1 and 2, “owing to the age of the building and the porous nature of the materials used in the construction, no amount of so-called disinfection, either by fumigation or otherwise, can render them other than dangerous for the reception of patients.” W.D. Wood counters with “[his] Committee deeply regret[s] that any one of the honorary medical staff should so far forget his duties as to circulate a report so detrimental to the interests of the Hospital.” Later Dr. Stewart reports that patients convalescing in the affected wards have excess cases of diphtheria, erysipelas (bacterial infection of the skin) and pyemia (sepsis from a staphylococcal bacterial infection). The exchange seemed to be fruitful in the sense that ultimately the hospital board solicited the government to appoint a Royal Commission into the unsanitary state of the two wards. [Star1892Oct27P4]
Macbean Stewart is similarly frank in his opinion of the Rhodes Convalescent Home which, at the time was the subject on an enquiry to make it a distinct institution: He “found it utterly impossible to get a horse up the hill to the Home. Did not think that the ingenuity of man could select a worse site for a Convalescent Home. It was not accessible, had no shelter, and was cold.” [Star1888Jun14P3]
In one remarkable chapter, Dr. Macbean Stewart needs to wrestle, in Bromley Hospital, Christchurch, with a case of the Bubonic plague! The patient, Shields, believed he caught the plague in board a vessel that came into Lyttlelton from Newcastle. Dr. Stewart and his team “took the greatest possible care that there should be no danger of the disease spreading.” The patent was kept in a “warm, comfortable, roomy and well-ventilated” tent outside the hospital and moreover “When we went into the patients’ tent overalls were used. Soap and water and disinfectants were kept in plentiful supplies, and were used frequently…. The nurses devoted most of their energy towards keeping everything clean, …”
Dr. Stewart is fulsome in his praise of the patient (“young, strong and naturally healthy”) and his nurses (“Splendid work has been done by Nurses Capper and Gifford. No persons could have been more devoted than they to any patient … From the first he went on steadily and well, and there is no doubt that that fact is due to the unremitting attention he received.”).
Dr. Stewart is also personally satisfied “I have gained a great deal of information and experience in regard to the plague. … Of course there was no one who had had any previous experience. We had to just treat the symptoms as they arose.”
 
Acknowledgement: the National Library of New Zealand.
There are anti-vaccers in this age and so too they existed in Dr. Macbean Stewart’s time. In a letter to the editor, he recounts a personal anecdote “I have gone through an epidemic of small-pox, and it convinced me that vaccination is one of the greatest boons ever conferred on humanity, and that it has been the means of saving thousands of lives even in spite of adverse surroundings, in many instances. The first two cases I attended in the epidemic referred to was an object lesson I am not likely to forget. They were that of a mother and child. The mother had been vaccinated in her youth, the boy never was. The mother had a few pustules scattered over the body, but they interfered so little with her normal condition that she was able to nurse her boy through, all his illness, who, unprotected by vaccination, went steadily from bad to worse, getting black and blacker, and ultimately died, a loathsome sight for days. … During a lengthened period of some forty years’ experience of vaccination, I never knew of any death or untoward event that could justly be laid at the door of vaccination.” [LyttletonTim1903May23P11]
In another letter Dr. Macbean Stewart responds (frankly) to a letter to the editor by someone with the pen-name Anti-Vaccination: “There is very little in Anti-Vaccination’s letter to answer, as it consists principally of certain wild and random statements by irresponsible persons, and utterly opposed to common sense.” Stewart includes several data points in rebuttal, including: “When Paris was besieged in 1873 by the Germans, the German army consisted of about 100,000 men. Germany required of her soldiers compulsory vaccination, while France did not. The French lost 23,000 by small-pox, while the Germans lost under a 100.” [LytteltonTim1903Jun13P9]
Finally, Fulton writes that Macbean Stewart was “… good natured, all excellent surgeon and a skillful physician” [Fulton22, p179] and “a man of cheerful disposition, kind-hearted to a fault, a great lover of his native heath, a good raconteur of humorous experience, and a splendid conversationalist.” [Fulton22, p181]
Wrapping-Up
Although we come to Dr. Macbean Stewart through the apparent quackery of his “New Cure”, that episode is more than counter-balanced by his record of care for his patients, their needs, his nurses, and his community (with particular attention to his fellow Scots). To be sure, some cases didn’t work out as intended (MacLauchlin, Strickland, McFarland) but much of that can be ascribed to the nature of doctoring and especially of colonial doctoring. To the modern eye, his (indirect) support of whaling and sealing as a young man was not his finest hour either.
Source material
[Fulton22] Dr. Robert Fulton, M.D. “Medical Practice in the Early Days”, 1922 
[Bennett77] Bennett, F.O, "The Unfortunate Dr McBean Stewart of Christchurch", New Zealand Medical Journal, page 186-189, volume 85, January-June 1977 (a copy was kindly provided for private study by the National Library of New Zealand)
[CycNZCant03] The Cyclopedia of New Zealand [CanterburyProvincial District], Cyclopedia Company Limited, 1903
[Otley2000] Dr. M Otley, “Dr F. Mc B. Stewart, one of the Advertisers on the QV ‘Second Sideface’ Issue”, New Zealand Stamp Collector, 80, pp.114-116

Advertisers of the 1893 New Zealand Second Sidefaces